Russian organisation Virtus.pro has signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.
This partnership is centred around the organisation’s roster in Dota 2.
Terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.
Jerome Saigot, CEO of Haval Motor in Russia, spoke on the deal in a press release: “Haval brand is founded on state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro.
“We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”
Virtus.pro’s Dota 2 team recently placed first at ESL One: Los Angeles, a tournament that was hosted online due to disruption from the COVID-19 pandemic. The organisation already has ongoing sponsorships with HyperX, Parimatch, and Fragstore.
Sergey Glamazda, General Manager of Virtus.pro, also commented: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”
Esports Insider says: Whilst there are few details as to what this partnership will consist of, it’s cool to see yet another automotive brand entering esports – this time in a region that typically receives less commercial interest than North America. We’re going to have to know more about the deal before we really judge it, however.