Allied Esports and GRID establish multi-year betting licensing agreement

Esports entertainment company Allied Esports has entered into a licensing agreement in partnership with esports data provider GRID.

The multi-year deal will launch with the Counter-Strike: Global Offensive Legend Series tournament, which is set to begin on August 31st.

GRID Allied Esports Partnership
Credit: GRID, Allied Esports

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The agreement will see GRID’s data solution integrated into the event, delivering real-time data to bookmakers and sports betting platforms. It also marks the first time Allied Esports will offer the use of its data and video rights to enhance consumer betting.

Frank Ng, CEO of Allied Esports, spoke on the agreement in a release: “The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience.

“With a global network of properties and popular tournament brands endorsed by leading data platforms, Allied Esports is well positioned to be a major content provider for the projected $20 billion esports betting market.”

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This year, the data provider has entered agreements with Las Vegas-based gambling company GameCo, to deliver esports betting products in North America, and Live Media, to provide data for the Latin American tournament organiser’s broadcast products.

Moritz Maurer, CEO of GRID Esports, also commented: “Our vision to unlock the potential of official data and video from high-quality competitions by leveraging the digital nature of esports to provide value to the regulated betting market becomes realized when we partner with companies the likes of Allied Esports. GRID and our clients are ecstatic to utilize GRID’s industry-leading platform to enhance the already stellar Legend Series.”

Esports Insider says: The agreement will provide an enhanced experience for bookmakers looking to provide accurate information for their offerings for all Legend Series tournaments for the foreseeable future. GRID is continuously establishing a stronger presence in the data market and a deal such as this is an apt reminder of that.

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