Axe, Betway, Bumble, Mastercard & more to discuss esports activities at ESI Digital Summer

The biggest online esports business conference to date, Esports Insider’s very own ESI Digital Summer, presented by Kinguin Lounge, is almost upon us!

Starting on Monday, August 17th, spanning five days and over 35 hours of live content, with each day focusing on a different region – Asia-Pacific, Middle East, Europe, Latin America, and North America – attendees will be able to hear directly from, and chat directly with, companies that choose to use esports as a marketing platform.

With each day of the event focusing on a specific region, ESI Digital Summer will have a diverse and wide-ranging offering of content that provides insights into the industry from many angles. From dating, friend-finding, and career-building app Bumble to men’s grooming brand Axe, as well as Mastercard, there will be dedicated sessions to help examine and understand how – and why – they’re activating in esports. Better yet, these sessions are hosted by the brands and or their esports partners themselves.


Sam Cooke, Co-founder and Managing Director of Esports Insider, noted: “I’m delighted with the finalised agenda, and in particular this time around it’s an excellent spread of ESI Brand Showcases which shows the diversity and potential of all types of brands in the space, globally.

“From Mastercard in Europe, to what Orange is doing in Jordan, PSG’s expansion in Asia, Bumble’s moves with Gen.G Esports, and the very cool partnership between Marvel and Team Liquid – we’ve so much in-store this time.”

“Outside of just the showcases, we have panels looking at the esports betting space across Europe, North America, and Latin America, featuring those leading the way globally from Betway, Pinnacle, Rivalry, Betcris, GameCo, GRID, and more,” Cooke continued. “One session in particular I’m excited for is the Fireside Chat with Mike Sepso. A veteran in the space, former MLG and Activision Blizzard, and now CEO of Vindex, the company which has just, in my opinion, made one of the biggest and most notable deals of 2020, with Belong Arenas.”

Another key part of the conference, and now a recurring, key theme at major ESI events generally, is pitch investment competition; The Clutch.

This, the third iteration of the competition, will see four esports-related startups in the form of Juked, XPlayn, 3D Aim Trainer, and Anzu pitch live to both an audience and a panel of esports-savvy investors and judges from Hiro Capital, Trust Esport Ventures, and HSBC Private. 

Below, you can see a full list of the ESI Brand Showcases at ESI Digital Summer next week. For those who want to see the full agenda, which encompasses more than 100 speakers across 39 sessions made up of panels and presentations, head here

ESI Brand Showcases

Gen.G esports Bumble
Photo credit: Gen.G esports

Asia-Pacific – August 17th

  • Talon Esports x Paris Saint-Germain
  • Indonesia Esports Premier League x Bank Central Asia

Middle East – August 18th

  • FATE Esports x Orange Telecom Jordan
  • Empire Play x VALORANT Ignition Series

Ready to secure your spot?

Europe – August 19th

  • DreamHack x Mastercard
  • GODSENT x Björn Borg

Latin America – August 20th

  • Lima Games Week x OG Esports
  • Riot Games x Axe
  • Infinity Esports x TBC

North America – August 21st

  • Gen.G Esports x Bumble
  • Team Liquid x Marvel

Here’s an example of an ESI Brand Showcase: LEC x Kit Kat from our ESI Digital Summit back in May.

Esports Insider’s own Sam Cooke, alongside Account Director Debs Scott-Bowden and Corporate Strategy Director and Esports Lead James Gallagher-Powell, both of CSM Sport & Entertainment, will also be hosting a session on football clubs in esports on the 19th. 

Like the sound of all these sessions?

ESI Digital Summer has plenty more to offer, with over 100 speakers joining us over five days to share their insights and opinions on region-specific, hyper-relevant topics. Utilising Brella’s platform, the networking experience makes for a great way to start conversations with others in attendance – in which there’s slated to be in excess of 1,200.

Secure your tickets before it’s too late! Any questions, please feel free to reach out to [email protected], or via the Live Chat feature on the event page.