T1 expands Twitch streaming alliance in multi-year deal

T1 Entertainment & Sports, the joint venture established between SK Telecom and Comcast Spectacor, announced today that it has signed an expanded streaming deal with Twitch.

The exclusive multi-year agreement, which previously focused solely on T1’s League of Legends team, will now apply to all of the organisation’s players and content creators.

Image credit: T1 Sports & Entertainment

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T1 Entertainment & Sports has announced a spate of major deals so far in 2020, beginning with an exclusive apparel partnership with Nike back in January.

Since then, the organisation has added a gaming gear partner in Logitech G, a display partner in Samsung, and a banking services partner in Hana Bank. Additionally, T1 is one of five teams that partnered with automaker BMW in April, alongside Cloud9, G2 Esports, Fnatic, and FunPlus Phoenix.

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RELATED: BMW partners with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1

T1 Entertainment & Sports also invested in esports analytics startup Mobalytics in May, and signed a new three-year deal with League of Legends player Lee “Faker” Sang-hyeok in February that gives the popular pro part ownership of the team. He will take a leadership role with T1 once his playing career ends.

Esports Insider says: T1 is an enormous name in esports, so it’s no surprise to see the organisation expand its alliance with Twitch and keep all of its players and creators on the top streaming platform.

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