Anthony “Top Dawg” Tiffith, the founder of independent record label Top Dawg Entertainment, has invested in ReKTGlobal.
ReKTGlobal owns and operates Rogue, Call of Duty League franchise London Royal Ravens, Fearless Media, TalentX Gaming, Greenlit, and Fullcube.
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Top Dawg Entertainment’s roster of artists includes Kendrick Lamar, Jay Rock, ScHoolboy Q, Ab-Soul, SZA, Isaiah Rashad, SiR, Reason, Zacari, and Lance Skiiiwalker.
Amish Shah, Co-founder of ReKTGlobal, spoke on the development in a release: “Anthony is a trailblazer in the music industry and an incredible addition to the ReKTGlobal ownership team. He has a strong business acumen, a propensity for finding and grooming hip-hop’s biggest artists, and an understanding of how to balance artistic integrity, all while achieving massive commercial success.
“He even goes above and beyond for his community, like recently covering rent for over 300 L.A. families. That passion for both talent and community is something we really admire and respect, and we couldn’t be more honored to welcome him to the ReKTGlobal family as we continue to bridge the gap between the world of esports and entertainment.”
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Tiffith joins the likes of Taylor Fritz, Nicky Romero, Marco “Tainy” Masís, Lex Borrero, members of Imagine Dragons, DJ Steve Aoki, Benjamin “DrLupo” Lupo, Rudy Gobert, and Landon Collins as a celebrity investor in ReKTGlobal.
Tiffith added: “Esports is a hot industry and one I’ve wanted to break into for a long time, but until now, never found the right partner to make it worth it. ReKTGlobal was that game changer for me. Along with some of the most exciting teams in esports, ReKTGlobal’s vision, power and hustle is undeniable, and I know we’ll do great things together to take over the hip-hop and esports world.”
Esports Insider says: TDE is a major player in music, with some of the biggest hip hop and R&B artists in the world on its roster. If ReKTGlobal can tap into that portfolio of artists, as it has with other investors, then this could bring a whole new wave of fans to esports if done properly.