Guild Esports looks to list on London Stock Exchange

09 September 2020


London-based organisation Guild Esports has unveiled its intentions to launch an IPO on the London Stock Exchange.

The organisation launched on June 25th with former footballer David Beckham as a co-owner.

Guild Esports London Stock Exchange
Credit: Guild Esports

RELATED: Guild Esports launches with David Beckham as co-owner

Guild Esports has tapped Mirabaud Securities and Zeus Capital to serve as joint brokers and bookrunners for the transaction. Should the offering go as intended, in which it would list ordinary shares to the Standard Listing segment of the London Stock Exchange, the organisation will use the funds to expand into new titles and further invest in its brand.

At the time of writing, Guild Esports competes in Psyonix’s Rocket League and EA SPORTS’ FIFA, though it’s looking to expand into Valve’s Counter-Strike: Global Offensive and Epic Games’ Fortnite.

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RELATED: Guild Esports taps MediaCom Sports and Entertainment for partnerships strategy

Carleton Curtis, Executive Chairman of Guild Esports, spoke on the plans: “The growing global popularity of esports has enabled several existing franchises to monetise their activities through sponsorship, retail, merchandising, apparel & product licensing, new media & mobile, broadcasting and tournaments. Guild will be the first esports franchise to join the London stock market, which will provide us with the caché, credibility and capital to fulfil our ambition to become one of the world’s top ten esports franchises within three years.”

Last month, the organisation appointed MediaCom Sports and Entertainment to develop its commercial partnerships strategy. Through the alliance, MediaCom looks to support Guild with its goal to build a “culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market.”

Esports Insider says: It’s interesting to see Guild Esports looking to go public so soon, especially on the LSE – it claims that it’ll actually be the first esports organisation to list on that particular exchange. The organisation is riding high on the interest garnered by Beckham’s involvement, that’s for sure.

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