London Esports (LDN) has announced Italian sportswear brand Kappa as the official kit supplier for the UK-based organisation.
The multi-year deal will see Kappa develop a range of merchandise for LDN, including jerseys, sports jackets, and tracksuits.
London Esports recently appointed Alex Harris as its new head of marketing and part-owner. The collaboration with Kappa marks the first deal he has brokered since joining the organisation. LDN currently fields rosters in League of Legends, Rainbow Six Siege, and Super Smash Bros. Ultimate.
Harris spoke on the partnership in a release: “Kappa is a household name in the sports fashion industry and we are delighted to be working with such a strong brand – a trend that will continue as we develop our merchandising. As a brand, we’re uniquely positioned to capture the mainstream’s attention and we intend to drive this unfair advantage with further activities for that audience, but also stay true to our grassroots within UK esports. I know you’ve seen a few teams sign with Kappa recently but trust me when I say we’re going bigger and badder than anyone else.”
Since turning its attention to the esports market in 2019, Kappa has inked deals with MAD Lions, ESL UK, Demise, Audacity Esports, Diabolus, Vexed Gaming, and Chinese organisation Royal Never Give Up.
Dave Bandell, UK Sales Manager at Kappa, also commented: “Kappa are delighted to be able to continue our progression into esports by announcing our partnership agreement with London esports. London esports are a team that share our ambitions in the sector and we look forward to a successful partnership.”
Esports Insider says: London Esports continues to expand with another partner secured for the organisation. Kappa has drastically increased its presence in the UK esports market in recent months and it doesn’t look like it plans on slowing down anytime soon.