Todd Sitrin explains EA’s esports approach on ESI Insight #4

09 September 2020


On the fourth episode of ESI Insight, Todd Sitrin, SVP and GM of Competitive Gaming at EA, joins host Adam Fitch.

In this episode, Sitrin and Fitch discuss the uptick in esports betting due to COVID-19, what makes a game qualified to be an esport, and what’s to come from EA on the competitive gaming front.

Sitrin breaks down the company’s esports offering, including an intriguing look at The Sims’ competitive endeavours, which includes Apex Legends, Madden NFL, and FIFA.

As well as being housed on YouTube, ESI Insight is available on all major podcast platforms. We’ll see you again in two weeks for the next episode!

ESI Insight is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For a weekly breakdown of the key developments and why they matter, ESI Digest is the series for you.