WePlay! Esports has invested in and become a strategic partner of streamer engagement platform Organization.GG.
Financial terms of the deal have not been disclosed, however it appears the two organisation will collaborate on engagement opportunities between events.
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Organization.GG provides streamers and pro players with the opportunity to directly engage with fans through personalised online experiences. The company’s present offering – titled ‘Wolf Pack Challenge’ and currently still in beta – allows CS:GO streamers and pros to challenge one another to showmatches via the Organization.GG platform.
Fans can then engage by donating to their favourite competitor, which also grants them the chance to play on the showmatch squad with the recipient of their donation. Organisation.GG also appears to be considering other engagement offerings, including ‘play with a pro’, one-to-one coaching and raid requests.
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The platform also offers streamers and pros access to its payment system, game servers, stats, scheduling, and other parts of its automated infrastructure to create personalized experiences for fans.
Oleg Krot, CEO and Managing Partner of WePlay! Esports sees potential in the platform, commenting that for WePlay! Esports “to continue to host great events, we need an ecosystem that enables all its stakeholders to thrive. Organization.GG will do just that for streamers and pro players, keeping our audiences engaged until our next big event.”
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On where the company will go from here, Organization.GG CEO, Dima Okhrimchuk stated that “Organization.GG bridges the interaction gap between pro gamers and streamers and their fans by offering online shared experiences. We are kicking off with a Wolf Pack Challenge in CS:GO where pros will challenge each other, and their fans will play along.
“We are delighted to have WePlay! Esports not only as our investor but as a strategic partner that will boost our growth through various partnerships and integrations. We are confident that this will be a mutually beneficial partnership.”
Esports Insider says: The investment and partnership from WePlay! is a solid step for Organization.GG as the latter organisation continues to develop the platform. If done successfully, integrating Organisation.GG’s platform and offering into the WePlay! tournament and events structure could set an example for tournament organisers to maintain fan engagement.