BLAST Premier has named Nubia Technology as its latest partner ahead of the firm’s upcoming Counter Strike Fall Series.
As part of the deal, Nubia Technology’s RedMagic 5S gaming phone will be promoted throughout the BLAST Premier Fall Series. Moreover, the firm has been named as an official sponsor for the CS:GO competition, which is set to commence on October 26th.
Leo Matlock, Commercial Director at BLAST, commented: “We are excited to showcase Nubia’s impressive RedMagic 5S gaming phone to the esports ecosystem via our global audience.
“This partnership is a strong fit with both brands sharing a major focus on innovation, technology and gaming – and with more and more people gaming and watching BLAST Premier on their phones every day – their product should be something that naturally resonates with our fans.”
In-game branding will be used throughout the BLAST Premier Fall Series to promote Nubia Technolgy’s new gaming phone, whilst fans will also be given the opportunity to win the device, via giveaways.
Other prizes, such as gaining behind-the-scenes access during the tournament, will also be won through activations. Additionally, it has announced that Blast Premier’s on-screen talent will be provided with RedMagic 5S phones.
Ni Fei, CEO of Nubia, added: “We love nothing more than offering gaming enthusiasts the latest advanced technology and a user experience that will take mobile gaming to a whole new level. We’re excited to build on the successful RedMagic range of models which has become one of the highly-rated gaming smartphones since its launch. We’ve worked hard to improve every last detail.
“We are confident about the RedMagic 5S. It will give gaming enthusiasts in the region the opportunity to enjoy the smoothest gaming experience so they can stay ahead of the competition whatever game they are playing.”
Esports Insider says: BLAST Premier’s partnership with Nubia Technology continues to strengthen the competition’s commercial portfolio as it looks towards the Fall Series. Moreover, Nubia Technology will hope that by partnering with the tournament it can increase its customer reach. In the end, the partnership makes sense as the product Nubia Technology is trying to push is tailored towards a gamer-centric demographic.