British grassroots esports organisation LDN UTD has announced it has extended its partnership with health and wellness company Bio-Synergy.
The extension will see the parties launch a new social media campaign focused around LDN’s Dota 2 roster.
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Sports and esports creative agency, WeAreFearless, was appointed to activate the partnership which will last the duration of the organisation’s campaign in the ESL Premiership for Dota 2.
Oliver Weingarten, Co-founder and CEO of LDN UTD, spoke on the extension in a release: “Both LDN UTD and Bio-Synergy are devoted to performance in each of our sectors, and this partnership allows us to continue to work together and strive to improve the performance of our DOTA team, whilst providing an outlet for Bio-Synergy to engage within the esports eco-system.
“We are also pleased to be working with creative agency WeAreFearless on this campaign, alongside the tutelage of fitness trainer Dida, who we know will be pushing our gamers to achieve their best.”
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The initial partnership between the two parties came about in June, where Bio-Synergy offered its support to LDN UTD’s League of Legends roster which competes in the UK Esports League. As part of the extension, Bio-Synergy will provide its nutrition products to the organisation’s Dota 2 players, alongside personalised fitness plans and training sessions from personal trainer Dida.
Daniel Herman, Founder and CEO of Bio-Synergy, also commented on the extension: “Having worked with DIda in the past, we understand the importance of both mental and physical performance in esports. We believe in the marginal gains having a material impact on performance and we look forward to working with LDN UTD to help the DOTA 2 team to excel in the ESL Prem, as well as engaging the community.”
Esports Insider says: Any form of partnership which promotes player health is good for esports. The initial deal between the two parties proved to be successful and given the current global situation, it’s great to see LDN UTD keep hold of this particular partnership.