Esports community and tournament platform Ultimate Gamer has announced a multi-year partnership with gaming marketplace Kinguin.
As a result of the partnership, Kinguin will power Ultimate Gamer’s online store, enabling the platform’s users to gain access to 45,000 gaming titles.
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The partnership is also expected to provide greater incentives for players competing in the Ultimate Gamer Arena by offering discounts on Kinguin products as rewards.
Kinguin Founder and CEO, Viktor Romaniuk Wanli commented: “Ultimate Gamer, with its fan base of 1.6m gamers, has done a tremendous job in providing value to its audience, and we couldn’t be more excited for this strategic collaboration with UG.
“Our combined efforts will introduce our 60m+ fans to unique experiences and a lot of special giveaways and discount deals on the latest blockbuster games out there.
Kinguin and Ultimate Gamer will also collaborate on a variety of content centred around player improvement, this includes offering a range of tips whilst also focusing on Ultimate Gamer’s ‘The Best Gamer on Earth’ competition. The global competition, which will feature a $1m prize (~£746,665), is expected to launch in 2021.
In the future, plans are already being put in place to include on-location activations at Kinguin’s Esports Performance Center, Kinguin Esports Lounge in Europe, along with Ultimate Gamer’s headquarters in Florida. Specific details as to what these activations are have not been revealed.
“The entire Ultimate Gamer team was blown away by Kinguin Esports Lounge and training centre. Kinguin has done an incredible job fostering community and improving the quality of gaming for those who play games.” Added Steve Suarez, Ultimate Gamer CEO. “In addition to powering Ultimate Gamer’s store, we plan to partner with Kinguin on physical events post COVID and unique content collaboration geared towards our shared audience of gamers.”
Esports Insider says: The partnership between Kinguin and Ultimate Gamer will undoubtedly strengthen both entities. Firstly, Ultimate gamer has secured a partner which will continue to enhance its product, particularly as the platform looks to continue reaching new audiences. Moreover, Kinguin has entered into a steadily growing userbase, thus creating greater commercial opportunities for the firm.