North American organisation Ghost Gaming has announced it has entered into a partnership with athletic apparel brand POINT3.
The deal will see both parties collaborate on the launch of Ghost Gaming’s new apparel collection.
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POINT3 made its debut in the esports space after a successful beta test in the Spring of 2020. In the following months, the brand partnered with NBA 2K League player Nidal “MamaImDatMan” Nasser and joined forces with organisation Fade2Karma to open its fan store.
Michael Luscher, POINT3 Founder and CEO, commented on the partnership in a release: “We’ve spent the last year immersing ourselves in the esports community exploring the apparel needs of these athletes. They need gear that’s comfortable, eliminates distractions and is ready to perform. Our partnership with Atlanta’s Ghost Gaming and the response from their team to this new collection affirms our belief that the market is ready for new apparel innovation.”
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Andrew Steinberg, Chairman and Owner of Ghost Gaming, also spoke on the deal: “When we learned they were extending their brand into gaming, we saw a great opportunity to deliver apparel performance innovation to our players and fans. This collaboration with POINT3 not only advances Ghost Gaming’s ambition to become one of the country’s top gaming brands but furthers Atlanta’s position as an esports industry hub.”
Ghost Gaming was acquired by Atlanta Ownership Group earlier this year and currently fields roster in Rocket League, Smite, and free-to-play battle royale title Fortnite.
Esports Insider says: Apparel partnerships have become a regular occurrence in the industry in recent times. Armed with innovative technology, it will be interesting to see how POINT3 and Ghost Gaming can stand out in what has become a highly competitive market.