Gambling firm Betway and Brazilian esports organisation MIBR have announced the extension of their sponsorship deal for 2021.
The renewal marks the fourth year in a row that Betway has partnered with Immortals Gaming Club’s CS:GO esports brand.
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According to the release, the partnership will see both entities continue to collaborate on content and activations throughout the year. Betway is currently MIBR and IGC’s longest partnership to date.
In 2020, two exhibition events titled ‘MIBR Stars – Brought to you by Betway’ and ‘Lobby das Estrelas’ were hosted by the duo. The events saw MIBR’s CS:GO players and influencers compete against each other across a range of fan favourite maps.
Adam Savinson, Head of Esports, Betway, said, “In 2018, we had the great honour of becoming founding partners of MIBR, helping to re-launch this legendary brand. Today, we are renewing our agreement to continue our fantastic relationship, at what is a really exciting time. We’re looking forward to continuing to offer great insight and entertainment to CS:GO fans in Brazil and around the world.”
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Betway will continue to be prominently featured on the front of MIBR’s jerseys as a result of the renewal. Moreover, the gambling firm continues to sit alongside Brazilian multi-gaming platform Gamers Club, Ironclad, All33 and Overlock as partners of the organisation.
Yuri “Fly” Uchiyama, Director Of MIBR talked about it, “We are very happy to continue our partnership with Betway. As MIBR prepares yet again to play in the biggest tournaments in the world, our partnership with Betway and their continued support of the CS:GO community, particularly in Brazil, has helped us grow the largest, most passionate, and engaged fan base in the world. We look forward to working with Betway to keep building and developing new fans and future talent.”
Esports Insider says: MIBR and Betway have a long, solid partnership. Since the revival of the organisation, Betway has been a key partner for the team by promoting content and engaging the Counter-Strike community in Brazil.