North American esports organisation Counter Logic Gaming (CLG) has entered into a marketing partnership with gaming rewards platform Playfull.
As a part of the deal, Playfull will be able to offer CLG’s merchandise to its community members as rewards. In addition, the companies might work together on marketing and promotional assets throughout the duration of the partnership.
Dan Fleeter, Chief Operating Officer at CLG, spoke on the partnership: “CLG is always looking for unique opportunities to engage our fanbase and we believe this partnership allows us to connect with CLG fans and the esports community.”
“Playfull has built an environment where people can learn, enjoy and celebrate their love of gaming and esports and we are thrilled to be working with them.”
According to the release, the new partnership will include ‘marquee brand integration’ for Playfull across CLG’s digital channels and website.
Patrick Lu, CEO and co-founder of Playfull also commented: “Through strategic partnerships with organisations like CLG, we continue to gain traction as the premier rewards platform for gamers. Reaching CLG’s phenomenal community helps us bring the intrinsically fun and fulfilling experience of earning and receiving rewards through the Playfull platform to an even broader player base.”
The Los Angeles-based gaming firm rewards League of Legends players with physical prizes for successful gameplay. The platform also provides a variety of competitive and social play features, as well as premium currency applicable in its online shop.
Esports Insider says: After signing with Cloud9 last year, Playfull strikes yet another partnership with a strong esports organisation. Connecting esports brands with casual players through physical rewards is a concept that has great potential to grow esports’ audiences. Depending on the success of these deals, we might see more organisations partnering with gaming platforms such as Playfull in the future.