G2 Esports reveals adidas partnership, PGL announces CS:GO Major | ESI Digest #25

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on the ESI Digest, we cover G2 Esports’ deal with adidas, Ubisoft’s PayPal partnership, PGL hosting a CS:GO Major, Aerial Powers joining Team Liquid, plus 100 Thieves’ AT&T deal.

G2 Esports announces major adidas partnership

European organisation G2 Esports has announced a major two-year partnership with the global sportswear brand adidas.

The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing the esports organisation’s 2021 jersey.

G2 has confirmed that in addition to providing technical merchandise for G2’s esports players, adidas will also work with the esports brand to release a lifestyle apparel collaboration.

Ubisoft renews PayPal partnership with Rainbow Six Esports

French game developer Ubisoft has renewed its partnership with online payment processor PayPal through to September 2022, the company announced on Thursday.

The agreement names PayPal as the official payment platform for multiple competitions across the Rainbow Six Esports circuit.

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PGL to host 2021 CS:GO Major in Stockholm

Esports tournament organiser PGL has announced it will host the first Counter-Strike: Global Offensive Major following a two-year break.

According to the press release, the event will also be the first CS:GO Major to be broadcast in 4K.

The event will take place in Stockholm, which is the third time a Major has taken place in the country since November 2013.

Aerial Powers joins Team Liquid as brand ambassador

Aerial Powers x Team Liquid
Credit: Team Liquid

North American esports organisation Team Liquid has announced that former WNBA champion Aerial Powers has joined the organisation as an ambassador and streamer.

Specifically, Powers will represent the organisation as a brand and diversity ambassador, alongside streaming under the Team Liquid banner.

100 Thieves unveils AT&T as 5G and Fibre Innovations sponsor

100 Thieves x AT&T
Credit: 100 Thieves

North American esports organisation 100 Thieves has joined forces with American multinational conglomerate AT&T.

The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor. Alongside sponsoring the entire organisation, AT&T has also been confirmed as a presenting sponsor for 100 Thieves ‘ VALORANT roster.

ESI Digest is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.