Natus Vincere joins forces with RAID: Shadow Legends

Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise. 

The deal will see RAID: Shadow Legends’ logo appear on Na’Vi’s jerseys, with the esports organisation also collaborating on a range of marketing activations featuring the mobile game.

Photo credit: Na’Vi

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According to the press release, some of the collaborations between Plarium and Na’Vi will include in-game events featuring players representing the organisation. Additional activations planned by both entities consist of community and player challenges, plus behind-the-scenes RAID and Na’Vi content.

Noam Sagie, Vice President of Marketing at Plarium, spoke on the partnership: “We are thrilled to partner with one of the most esteemed esports clubs in the world and continue expanding RAID’s growing player base. Both Na’Vi and RAID have passionate and loyal fans, and we look forward to taking full advantage of our collaboration to excite our communities around the world.”

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Plarium becomes the 12th partner of Na’Vi, joining the likes of Monster EnergyEsports Charts, Chinese streaming platform HUYA, and gaming peripherals manufacturer Logitech G, among others.

Including RAID: Shadow Legends, Plarium’s mobile and PC titles have amassed over 380 million users across the world. 

Oleksandr ‘nervo-‘ Pavlenko, Chief Marketing Officer at Na’Vi, also commented on the deal and teased further involvement in RAID: Shadow Legends: “I am happy to announce our partnership with Plarium. Over the past few years they have collaborated with so many well-known personalities – both in esports and across the global media space.

“Na’Vi’s partnership with the RAID: Shadow Legends brand promises opportunities for unique products and content at the crossroads of esports and mobile gaming. In the first quarter of 2021 we will be sharing more exciting details of our plans for RAID. I am sure this will be a bright year for both our brands: together we will amaze and delight our fans.”

The partnership between Plarium and Na’Vi was brokered by esports agency EsportQuake.

Esports Insider says: With several million players playing RAID: Shadow Legends, Natus Vincere has a real opportunity to tap into a player base that has yet to be utilised by esports organisations. For Plarium, joining forces with one of the most recognisable brands in esports highlights the developer’s ambition to integrate RAID further into the esports ecosystem.  

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