Singaporean esports organisation RSG has entered into a partnership with pizza chain Pizza Hut Singapore.
The year-long partnership will see the two parties collaborate on a range of community engagement events and video content.
This is the second esports deal the pizza chain has entered into, after signing a virtual stadium rights deal with Madden publisher EA Sports in 2019. Pizza Hut is the fifth partner of RSG, joining Lenovo, PVP Esports, Secretlab, and telecommunications company Singtel.
Jayss Rajoo, Head of Marketing and Food Innovation at Pizza Hut Singapore, spoke on the collaboration in a release: “The promising developments of esports in Singapore offers great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages. As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences and we are happy to do our part to support the local esports community.”
Alongside collaborating to create content, the Pizza Hut logo will also appear on RSG’s jerseys, which will be on show at the Mobile Legends: Bang Bang M2 World Championships set to take place at the end of January.
Jayf Soh, Founder and CEO of RSG, also commented on the deal: “Gathering over a pizza as they play, or watch our teams in action, has been a common sight among our players and fans. We are honoured to take this love for food and top quality esports action to the next level, with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience.”
Esports Insider says: Seeing food chains getting involved in the industry is nothing out of the ordinary. After many of its competitors have entered esports in similar deals, it comes as no surprise to see Pizza Hut enter the space. For RSG, securing a partnership with one of the most recognisable logos in the food industry is certainly impressive.