Austrian sports betting platform provider Arland has partnered with esports odds feed supplier Oddin to include an esports solution in its offerings.
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The partnership will see Oddin’s esports iFrame solution become available to Arland’s ‘wide range of clients’. Arland will combine the esports iFrame with its proprietary betting platform to target key market players wanting to offer markets on competitive gaming.
Arland CEO Felipe Andrade commented on the partnership in a release: “Our partners across the globe are aware of the potential represented by esports, one of the most important drivers of growth for the betting industry in the next couple of years. Therefore, we were searching for a solution that could bridge the gap between sports betting and this new ecosystem represented by esports.”
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Marek Suchar, Head of Partnerships at Oddin, added: ‘’Felipe and his team share our vision about challenging the status quo. Arland and their partners understand the value that esports brings, especially in terms of demographics as well as new and alternative revenue streams.
“They see the potential on markets that have not been properly addressed yet. We are happy to continue our expansion and make our truly engaging esports offering available through progressive partners such as Arland.”
The deal arrives roughly a month after Oddin struck up an agreement with Sirplay to bring an esports betting solution to the Latin American market.
Esports Insider says: Oddin is a relatively new name in the esports betting space but nonetheless comprising a team of experienced individuals. The company has a sharp emphasis on in-play betting and acutely understands the desire for live wagering in the esports market.