McDonald’s Southern California has become an official marketing partner of LAFC Gaming, the esports division of Los Angeles Football Club.
As part of the deal, McDonald’s will serve as the presenting partner for the club’s newly built gaming room located at LAFC’s business headquarters in Los Angeles. The partnership will take effect alongside the start of eMLS’ 2021 season.
Richard Shalhoub, association president of the local McDonald’s franchisee group spoke on the partnership in a release: “Through this partnership with LAFC Gaming, McDonald’s of Southern California will provide the support needed to bolster the local gaming community while also expanding the soccer fan base throughout Los Angeles.
“We’re thrilled to support our partners at LAFC and LAFC Gaming with the new cutting-edge gaming room.”
The gaming hub, specifically designed for streaming, contains a private room with a custom-built computer optimised for content creation and competing. According to the release, it will be used by the club’s eMLS player Martin ‘RemiMartinn’ Oregel.
Larry Freedman, the Co-President of Los Angeles Football Club also commented: “We are so excited to introduce our great partner McDonald’s of Southern California to the eMLS and LAFC gaming space.
“McDonald’s is an industry leader who shares our vision of expanding the Black & Gold fanbase digitally and supports our efforts to advance the game of soccer in Los Angeles.
Even though McDonald’s SoCal has been LAFC’s partner since 2018, this marks the first corporate partnership of its gaming division.
Esports Insider says: After signing with GenG last year, McDonalds’ SoCal strikes another strong esports partnership. Both of these deals suggest McDonald’s commitment to developing esports and gaming in Southern California. Given McDonald’s influence, this is good news for esports in the region and we expect more activations like these in the future.