Hong Kong-based organisation Talon Esports has renewed its partnership with Thailand-based streetwear boutique Carnival.
The agreement will see Carnival continue to focus on the esports organisation’s Arena of Valor team, dtac Talon, with both entities looking to launch new merchandise ‘in the coming weeks’.
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Sean Zhang, CEO of Talon Esports, commented: “Fashion and esports has always been an important crossover so we are excited to be partnered again with the streetwear leaders in Thailand.”
Meanwhile, Carnival’s CEO, added: “2020 was a great year for our co-branded merchandise. Working with Talon’s creative team we have plenty more products to come!”
Talon Esports are the current ROV Pro League champions and, according to the press release, the fifth most-watched Arena of Valor team in the world. The renewed partnership follows on from ROV Pro League’s 2021 season commencing last week.
This is the second Arena of Valor partnership that Talon has secured in the space of seven days with the esports organisation striking a deal with KFC Thailand. The agreement will see KFC’s logo be prominently displayed on the front of dtac Talon’s player jerseys, alongside Carnival’s logo.
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Last year, Talon also secured a variety of major partnerships to boost its overall structure, including the likes of computer vision tech company Cavea and digital media licensing provider ESPAT.
Esports Insider says: Despite not being a popular title in Europe, Talon Esports seems to be reaping the benefits of establishing a top-tier Arena of Valor team. With the Carnival renews alongside partnerships with KFC and dtac, the esports organisation is proving that commercial partners are interesting a variety region-specific title, not just the games with global appeal.