North American esports organisation XSET has named gaming peripherals brand HyperX as its official peripheral and memory partner.
The new partnership will see HyperX exclusively outfit XSET’s esports roster and content creators with a range of products, such as headsets, keyboards and mice, microphones and memory.
XSET and HyperX will work together to create a ‘more inclusive and diverse environment not only in gaming, but in culture today.’ According to the release, the initiative is expected to support and highlight both entities’ shared mission of creating cultural moments.
Marco Mereu, XSET COO and Co-founder, commented: “XSET is thrilled to partner with HyperX. At XSET we are building a gaming organization, culture, and community for the next generation of gamers. We couldn’t ask for a better partner to move gaming forward and to fully realize the power of XSET.”
The partnership will also see both firms create collaborative activations, which include access to exclusive streaming events, custom video and social media content, meet and greets, and giveaways.
Stephanie Winkler, Strategic Marketing Manager for HyperX, added: “We could not be more excited to bring XSET’s athletes and creators into the HyperX family. Similar to HyperX’s goal of empowering all gamers to achieve their best, XSET’s progressive perspective to a gaming org’s identity galvanises diversity and inclusion into action.
“We look forward to locking arms with XSET on unique activations and events to offer fans new ways to engage with their favourite games.”
Esports Insider says: This is a great deal for both parties, as XSET looks to establish itself as one of the world’s most diverse esports brand, partnering with a prominent name in the sector, such as HyperX, is a fantastic move.