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According to the release, BIG will lean on Streamcoi to ‘automate streamer management’ and monetise more effectively for its roster of streamers and professional players. This includes utilising the Streamcoi platform to consolidate animated campaigns, messaging, and stat measuring on its singular dashboard.
BIG CEO Daniel Finkler commented on the partnership: “Live streaming is an increasingly important part of our brand and advertising strategy. We see the high value for our partners and BIG as a brand.”
The partnership will seek to alleviate the workload involved in streaming, and instead, streamline the process using Streamcoi management. The management platform is said to have become ‘an integral part of [BIG’s] daily work routine’.
Jakub Janaszek, Brand Manager at Streamcoi, added: “Working with BIG is a true partnership where we not only create a product for them but together with them. Through feedback and the implementation of BIG’s innovative campaigns, Streamcoi can change the face of live streaming in many organisations around the world.
“With a strong relationship with esports, we create campaigns that are appreciated by viewers, partners and most importantly streamers.”
2021 has certainly been a busy year for BIG. This year alone, the esports organisation has secured partnerships with insurance company die Bayerische and Babbel, whilst also extending its agreements with Volvic and Betway.
Esports Insider says: Streaming is an important element of brand building, and brand building is a very important part of a professional player’s career. Hopefully, this partnership can deliver its promised turnkey solution for stream management and provide value to the organisation and its players.