Tournament organiser BLAST has announced a commercial partnership with German IT company Shikenso Analytics.
As a result of the agreement, Shikenso will provide brand insights and analytics for BLAST Premier’s 2021 CS:GO season.
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According to the release, Shikenso Analytics will offer insights into the valuation of individual sponsorship assets, such as logo integrations, banner placements, and creative content pieces. Additionally, the agreement will allow Blast Premier to provide in-depth reports to its existing partners.
Leo Matlock, VP Commercial, BLAST Premier, commented: “Creating successful and long-term partnerships with leading brands around the world is hugely important to BLAST and our future ambitions. Being able to provide partners with in-depth reports, showcase the value in partnering with BLAST and help us analyse how to improve our offering goes a long way to achieving this.
“Shikenso’s bespoke and innovative approach to brand analysis will help us to continue to provide value to our portfolio of commercial partners and create further brand solutions.”
BLAST Premier’s commercial portfolio includes the likes of skin-trading platform CS.MONEY, audio brand EPOS, and bookmaker Betway, among others.
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Alongside benefiting current sponsors, the deal will also look to bolster BLAST’s strategic planning and data-driven decision making for its future partnerships and events.
Arwin Fallah, CEO, Shikenso GmbH, added: “Being a CS:GO enthusiast myself, I’ve followed many of BLAST’s events in the past. Seeing our solution drive BLAST and its partners forward through well-founded data while watching their events is incredible. We’re looking forward to a long-lasting and successful partnership.”
Over the last 12 months, Shikenso Analytics has secured commercial data partnerships with a range of esports entities, namely Freaks 4U Gaming and FATE Esports.
Esports Insider says: BLAST’s partnership with Shikenso Analytics will help the firm be more transparent with its existing partners, especially through the in-depth reports. In addition, the deal should assist in the tournament organiser’s strategic decisions regarding potential sponsors. Overall, this is a solid partnership for both firms involved.