Esports tournament organiser BLAST has renewed its partnership with skin-trading platform CS.MONEY for a third year.
The expanded deal will see CS.MONEY be granted access to additional branded content opportunities, alongside a variety of giveaways for viewers of BLAST Premier’s Counter-Strike: Global Offensive (CS:GO) tournaments.
With CS.MONEY returning as a partner, this is BLAST’s third renewal for the 2021 season as Audio device company EPOS and online bookmaker Betway signed extensions with the tournament organiser prior to BLAST Premier Spring.
Leo Matlock, Vice President of Commercial at BLAST, commented on the renewal in a release: “CS.MONEY have become such a staple part of the BLAST Premier circuit over the last few years – this partnership has been such a natural fit with the community’s passion for Counter-Strike and skins going hand-in-hand and the success of this partnership is testament to that.
“We’re delighted to be extending this journey into a third year and continuing to deliver moments and content that resonate with fans and players while adding value to our broadcasts.
The skin-trading platform first joined forces with BLAST in 2019 for the BLAST Pro Series, which has since been replaced by BLAST Premier. Since then, CS.MONEY’s partnership with the tournament organiser has become known for its in-game activations alongside content that sees professional players take on a range of challenges.
Andrey Cherednychenko, CMO for CS.MONEY, added: “We’re thrilled to be a part of the BLAST Premier Season 2021. It’s been great working with BLAST for these couple of years, they’re reliable, highly-professional, but what’s more important – they are a like-minded organisation that cares about delivering quality content and creating value for esports fans as much as we do.
“This year we have plans to continue doing just that through our integrations with esports brands, and we sincerely hope that both players and viewers will love what we have planned for the BLAST Premier Season. Do not miss the show, and stay tuned for further announcements from us!”
Esports Insider says: BLAST managing to retain three of its partners for the 2021 season is certainly impressive as the online era of esports competition continues. For CS.MONEY, the expanded deal will enable the firm to increase its presence on tournament broadcasts, giving the platform an more exposure as a result.