Esports Entertainment Group strikes sponsorship deal with Kraft Sports

05 March 2021


Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment to be the official esports tournament provider of the New England Patriots and the New England Revolution.

As part of the agreement, Esports Entertainment Group will use the Patriots and the Revolution’s marks to promote bi-annual esports tournaments on its Esports Gaming League (EGL) platform.

Credit: Esports Entertainment Group

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As a sponsor of the New England Patriots and New England Revolution, EEG will leverage player appearances, tickets, signage and digital media to promote the esports events to the local market.

The company will also work with Kraft Sports and Entertainment to create custom videos that will promote the tournaments and be featured in the teams’ extensive ongoing digital marketing efforts.

Murray Kohl, Vice President of Sales for Kraft Sports and Entertainment commented: “We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market.

“Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all around the world and provides an exciting new way for us to connect and engage with our fans.”

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Operating out of New Jersey, the UK, and Malta, EEG enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on the platform.

Grant Johnson, CEO of Esports Entertainment Group added: “We are excited to continue to build momentum in our tournament segment. The Patriots and Revolution have an enormous and loyal fan base.

“Our tournament platform will now sponsor two teams with large and passionate fans bases. Our robust tournament platform helps the Patriots and Revolution strengthen connections with their fans, providing new avenues for engagement.”

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Esports Insider says: Esports Entertainment Group has sealed some massive deals recently as it has acquired organisations such as Helix and companies such as ggCircuit and Argyll Entertainment. The New England Patriots and New England Revolution become the latest to partner with EEG as a tournament provider, after the LA Kings and LA Galaxy sealed a deal with the company last October.

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