LetsPlay.Live taps GRID data solution in exclusive partnership

Oceanic tournament organiser and broadcasting company LetsPlay.Live (LPL) has entered an exclusive partnership with esports data provider GRID.

Image credit: LetsPlay.Live, GRID

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Beginning in April, LPL will utilise GRID’s data solutions across its Counter-Strike: Global Offensive and Dota 2 tournaments and broadcasts. The company is the first Oceanic-based brand to partner with GRID.

Duane Mutu, Managing Director of LPL commented on the partnership in a release: “Partnering with GRID Esports to deliver data from our premier esports leagues to the industry – as well as offer the data back to our audiences through our broadcasts in a dynamic and engaging way – further solidifies LetsPlay.Live’s growing position as leading tournament administrator and broadcaster internationally.

“GRID have partnered with multiple esports brands and ventures worldwide and we are excited to join their family of global networks.”

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Charlie Hanley-Nickolls, VP of Partnerships at GRID Esports added: “LPL has become a mainstay of esports in the Oceanic region, and with GRID expanding throughout APAC it is exciting to work with partners that are such cornerstones of key markets such as Oceania – I’m looking forward to showcasing how GRID’s technology can make LPL a standout in Australia & New Zealand.” 

GRID is a technology-as-a-service platform that taps esports data to improve fan experiences by way of broadcast enhancements and supplemental content opportunities, as well as safeguard competitive integrity. The data provider has established partnerships with the likes of WePlay Esports, FACEIT, BLAST, Allied Esports, Unikrn, and many others.

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Esports Insider says: There’s a reason GRID occupies the largest market share of esports providers and stakeholders, and it’s because its team and platform delivers. Data has long been defined as the goldmine of the twentieth century, and GRID has served as one of the early pioneers of this area of the industry.