ONE Esports, the esports venture of sports media company ONE Championship, has announced strategic partnerships with grocery delivery platform Foodpanda, Tinder, TikTok, and e-commerce firm Shopee.
As a result of the agreements, the brands will collaborate with ONE Esports to promote the ONE Esports Dota 2 Singapore Major Presented by PGL.
Carlos Alimurung, the CEO of ONE Esports, commented: “I am pleased to announce Foodpanda, Shopee, Tinder, and TikTok as our newest partners for the ONE Esports Dota 2 Singapore Major Presented by PGL.
“With the support of the Singapore Tourism Board, we’re excited to work with these brands in executing multi-engagement partnerships that will enhance the fan experience and grow Singapore’s reputation as an esports destination.”
Foodpanda, Shopee, Tinder, and TikTok join the likes of JBL, TUMI, DBS, Logitech, and Secretlab as partners of the Dota 2 major. Specific activations planned between ONE Esports and its new partners have not been disclosed.
The ONE Esports Dota 2 Singapore Major Presented by PGL commenced on March 27th with its Wild Card stage. The competition’s group stage kicked-off early today.
According to the release, both ONE Esports and PGL have collaborated with the Singapore Tourism Board (STB) on policies and procedures to ensure the health and safety of all involved throughout the offline event.
Despite this, the pandemic has already caused problems for Dota 2’s major, with the likes of beastcoast and Natus Vincere (NAVI) having to withdraw from the competition. This caused PGL to announce format changes that allowed more wild card teams to qualify for the group stage.
Esports Insider says: Despite the Dota 2 major’s rocky start, ONE Esports has managed to secure four more highly reputable partners to promote its event. It’ll be interesting to see what activations are planned, in particular, through its strategic deal with TikTok.