Esports platform Organization.GG has raised $610,000 (~£440,813) in pre-seed funding, with tournament organiser WePlay Esports, QPDigital, and Silicon Valley investors participating in the round.
According to Organization.GG’s CEO and Co-founder, Dima Okhrimchuk, the funding will be used to develop the platform’s product and help expand into the North American market by the end of 2021.
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Organization.GG is an esports marketplace designed for streamers, professional gamers and coaches to interact with fans through live gaming experiences. This includes offering fans the opportunity to compete in show-matches with their favourite esports professionals or personalities.
Oleg Krot, Managing Partner of WePlay Esports commented: “The average game live-streaming viewership has been steadily growing over the last decade. Today, there are millions of people tuned in to a game broadcast at any given time, and most of them would be happy to get a chance to play or interact with the streamer on a more personal level. Organization.GG is the bridge between those streamers and their fans.”
Along with providing individuals with greater fan engagement opportunities, Organization.GG has also expanded its reach to advertising agencies to host branded tournaments. As per the release, these collaborations may become part of a ‘broader integration package’ to include its investors, such as WePlay Esports.
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As of right now, the platform is only available for CS:GO. Nevertheless, the firm is said to have hosted more than 100 successful show-matches with esports personalities in its first few months of operations. Additionally, Denis Kurilenko, Organization.GG CTO and Co-founder also highlighted the platform’s intention to branch into titles such as Call of Duty, League of Legends, and VALORANT.
Denis Valvachev, CEO and managing partner of QPDigital, added: “Streaming platforms and the gaming industry are booming, and Twitch is a prime example. The number of streamers has grown two and a half times over the year, reaching 8.5 million. Investing in Organization.GG is a display of foresight.
“Our team is confident that the platform will be very popular among esports players, streamers and fans. We hope that our financial contribution and expertise will allow the platform to reach a whole new level.”
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Esports Insider says: Organization.gg’s investment continues to highlight the growing importance of fan engagement in esports, both for organisations and individuals. The platform has some lofty ambitions in 2021, particularly with wanting to expand into other markets and titles. However, it seems like there is a demand for this content given the firm’s early success.