Red Bull Racing Esports steers into Fanatec partnership

Simulation racing team Red Bull Racing Esports has entered into a partnership with sim racing hardware manufacturer Fanatec.

The deal will see Red Bull Esports’ drivers be equipped with Fanatec equipment. Moreover, the drivers will provide feedback to help ‘shape the development of future Fanatec products’.

Red Bull Racing Esports x Fanatec
Credit: Red Bull Racing Esports

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Oliver Hughes, Chief Marketing Officer at Red Bull Racing, commented on the partnership in a release: “2021 is set to be a big year for the Red Bull Racing Esports Team as we aim to defend our Championship titles. To do that successfully, our drivers will need to be at the top of their game, push the boundaries and train on the best equipment. Fanatec shares the same passion for developing young talent and coming on board will provide the Team with the tools they need to succeed.”

In December 2020, Red Bull Racing opened its training facility, with Fanatec’s products already integrated into the arena. This including its Podium and CSL Elite range of steering wheels and pedals.

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Known for its high-end sim racing equipment, Fanatec is a household name in the scene which has experienced huge levels of exposure over the last 12 months due to the COVID-19 pandemic. The manufacturer sponsors the F1 Esports Series and is a title sponsor of the GT World Challenge Powered By AWS, one of the largest racing series in the world.

Robert Rossi, Head of Esports at Fanatec, also spoke on the deal: “Red Bull Racing Esports has proven to be an unstoppable force in sim racing, and our growing relationship with the Team builds on our past collaborations through the F1 Esports Pro Series and will bring important performance advantages to both parties. We’re excited to work closely together to assist these talented pro drivers in their journey.”

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Esports Insider says: Since its creation, Red Bull Racing Esports has taken the sim racing world by storm, winning several championships across a number of sim racing titles. It comes as no surprise to see Fanatec, a market leader, join forces with one of the most successful teams in the space.