Esports infrastructure company ReKTGlobal has acquired TalentX Entertainment and subsequently has formed a new digital talent management company called ReKTX.
Financial terms have not been disclosed, however, the acquisition by the firm is described as ‘solidifying’ ReKTGlobal as the leader of the creator economy.
The acquisition consolidates ReKTGlobal’s previous venture with TalentX – known as TalentX Gaming – and TalentX Entertainment into the newly formed ReKTX, which will become the North American firm’s new talent management arm.
ReKTX will combine TalentX’s portfolio, which houses influencers such as Noah Beck, Bryce Hall, Josh Richards and Griffin Johnson, with ReKTGlobal’s knowledge across esports, traditional sports, music and entertainment.
Dave Bialek, the CEO of ReKTGlobal, commented: “We started ReKTGlobal with a focus on esports, and as a consequence, a predominantly male demographic.
“This acquisition more broadly positions our company and our offerings to now include a significant female demographic by providing access to creator-driven content.”
According to the release, ReKTGlobal will use its expertise in the sector to provide client services including event management, fan monetisation and management, content creation and digital media support.
Amish Shah, Founder of ReKTGlobal added: “Creators have become one of the most influential segments of every major industry. We’re incredibly bullish on this idea of the ‘creator economy,’ so with our already close-knit relationship with TalentX, bringing them into the ReKTGlobal family was a great addition to our diversified portfolio of assets.”
Esports Insider Says: The founders and ownership team of ReKTGlobal have made it very clear how much they value the ‘creator economy,’ which means this deal comes as no surprise. The firm looks to further bolster its hold on the esports creator sector, whilst also diversifying its current portfolio.