Esports betting company Unikrn has announced a strategic partnership with FYX Gaming, an esports infrastructure and technology provider that specialises in blockchain solutions.
The partnership will see both blockchain-based companies collaborate on new gaming products and technology, including monetisation solutions for game developers.
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FYX’s fighting game, CryptoFights, will be included on Unikrn Virtual, a platform that uses historical esports match data to inform a continuous stream of content alongside live betting markets.
According to a release, Unikrn Virtual will utilise the in-game data created during real-life CryptoFights matches to select new streams and markets on its platform. All of these matches will be recorded in real-time to the Bitcoin SV blockchain through FYX’s platform.
FYX Gaming’s CEO, Adam Kling, commented on the partnership: “Today’s agreement between FYX and Unikrn is a huge first step towards shifting the business and monetisation models that underpin the gaming industry. The partnership immediately creates an all-new revenue stream for game developers, with the foundation laid for future games on FYX to follow the CryptoFights template and integrate with Unikrn – another unique feature enabled through our innovative blockchain-based esports platform.”
According to a release, CryptoFights is the first of several collaborations planned between the FYX and Unikrn.
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Game developers that integrate with Unikrn through the FYX platform will receive a percentage of all net revenues generated from their games. It is also ‘game engine-agnostic’, meaning that developers can integrate any game using an SDK and API. According to the company, there are no up-front implementation costs.
FYX is scheduled for public release sometime in 2021. The company uses Bitcoin SV (BSV) blockchain to power esports experiences with native cash matches and tournaments. FYX is said to pride itself on verifiable game integrity, as well as providing new monetisation avenues for AAA and indie game developers.
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Esports Insider says: Blockchain is a natural disruptor for the esports industry. From teams to betting and tournament organising, the technology may offer some much-needed automation and transparency in years to come.