H.B. Duran

H.B. Duran has been a writer for the esports, video game, and marketing industries for over a decade. A lifelong gamer, her passion for gaming has led to a variety of professional roles from journalist and screenwriter to artist, QA tester and consultant. Vote H.B. for 2021 Esports Journalist of the Year: https://esportsawards.com/vote/#98

http://hbduran.com

LATEST

Quests & dragons: The new in-game advertising gold mine — Omnicoach

RELATED: Omnicoach origins with CTO Levente Nádai Two-thirds of all start-ups fail to deliver a positive return to investors, according to the Harvard Business Review. The esports industry is currently experiencing…

14 October 2021 | H.B. Duran

Inside Complexity’s all-girl VALORANT team, GX3

With the changing of the seasons, a new chapter begins for esports team GX3. As the first all-women roster for Complexity Gaming, the newly dubbed Complexity GX3 will continue its…

01 October 2021 | H.B. Duran

Hawks Talon promotes Wesley Acuff to Director of Esports

Hawks Talon Gaming, the official NBA 2K League affiliate of the Atlanta Hawks, has promoted Wesley Acuff to Director of Esports. In his new role, Acuff will be responsible for…

30 September 2021 | H.B. Duran

ESL forges partnership with Shadow Esports

Esports tournament organiser ESL announced a new partnership with Berlin-based data startup Shadow Esports (Shadow.GG). As part of the agreement, ESL will expand the distribution of Shadow.GG’s Esports Widget —…

29 September 2021 | H.B. Duran

Bayes Esports: How to measure esports’ natural born killers

In this piece, Ben Steenhuisen, Senior Software Architect at Bayes Esports, details how Bayes analyses kills and deaths (KDR) inside the esports industry’s top games, and how to add context.…

29 September 2021 | H.B. Duran

A guide to: celebrities in esports – music, film, and TV

Celebrities have flocked to esports in recent years as a way to express themselves and expand their careers. Famous musicians, artists, actors, and more that have or continue to invest…

29 September 2021 | H.B. Duran

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Cookie	Duration	Description
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d	3 months	Quantserve sets this cookie to anonymously track information on how visitors use the website.
G	1 year	Cookie used to facilitate the translation into the preferred language of the visitor.
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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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Cookie	Duration	Description
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B	1 year	This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
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chkChromeAb67Sec	3 months	PubMatic sets this cookie for testing purposes on Google Chrome browsers with a version above 67.
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
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CMST	1 day	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
done_redirects104	1 day	This cookie is set by the provider Onaudience.com. This cookie is used for targeting and advertising purposes.
everest_g_v2	1 year	The cookie is set under the everesttech.net domain to map clicks to other events on the client's website.
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IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
KADUSERCOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KCCH	1 day	PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly.
KRTBCOOKIE_107	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
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KTPCACOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mako_uid	1 year	.eyeota.net sets this cookie to collect data about the users' visit to the website such as the pages visited. A users' profile is then created in terms of their interest and demographic and is used for targeted advertising.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
pi	1 day	The pi cookie is used by Bombora for audience targeting and advertising.
sa-user-id	1 year	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.
sa-user-id-v2	1 year	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.
suid_legacy	1 year	Collects information on user preferences and interaction with web-campaign content which is used on CRM-campaign-platforms used by website owners for promoting events or products.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
tu	1 year	AdScale sets this cookie to target ads by registering the user's movements across websites.
uuid	1 year 27 days	MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
viewer_token	1 month	This cookie is set by Loopme. This cookie is used for advertising purposes. The cookie helps in providing relevant advertisement to the visitors based on their preference by tracking them on multiple websites.
wfivefivec	1 year 1 month	This cookie, set by DataXu, tracks the advertisement report which helps to improve the marketing activity.
zsc	1 day	This cookie is set by Zeotap to track visitors on multiple websites, in order to present relevant advertisements based on their preferences.

Cookie	Duration	Description
_pinterest_ct_ua	1 year	No description available.
A1	1 year	No description
A3	1 year	No description
a307080	2 months 1 day	No description
a307565	2 months 1 day	No description
a502624	2 months 1 day	No description
a544989	2 months 1 day	No description
AN	1 month	No description available.
arcki2	15 days	No description
arcki2_GDPR-CONSENT	15 days	No description
arcki2_pubmatic	15 days	No description
arcki2_TTT	7 days	No description
AS	session	No description available.
botd-request-id	session	No description
bsid	never	No description available.
C	1 month	No description
cct	1 year	No description available.
COMPASS	1 hour	No description
cookie	1 year	No description
cookietest	session	No description
cs	1 year	No description
csuuid	25 days	No description available.
cu	1 year	No description available.
data-pri	1 year	No description
debug	never	No description available.
done_redirects109	1 day	No description available.
done_redirects147	1 day	No description
done_redirects200	1 day	No description
done_redirects219	1 day	No description
done_redirects236	1 day	No description
done_redirects252	1 day	No description
DPSync3	3 months	No description available.
ebEventToTrack	1 month	No description available.
eblang	1 year	No description available.
fifid	1 year	This cookie is set by the provider Fiftyt.com. This cookie is used for storing the visitor's performance and navigation across multiple social media platforms.
fppm	7 days	No description
gaCookie	2 years	No description available.
gaCookie_gid	1 day	No description available.
guid	session	No description
Gyazo_cfwoker	7 years 7 months 1 day 6 hours	No description