North American organisation Evil Geniuses has announced a partnership with the cryptocurrency company Coinbase.
The collaboration will see Coinbase become a shirt sponsor for the organisation’s teams in CS:GO and Dota 2, as well as its FGC rosters.
According to the release, both entities will work together to demystify cryptocurrency and educate esports fans about the benefits of decentralised finance.
As such, a custom video series including ‘Smart Buys’ will be produced to show in-game economy investments during matches of CS:GO and Dota 2. The organisation has also announced that Coinbase will be integrated into its ‘Give Evil’ holiday initiative.
Coinbase’s announcement was actually teased by Evil Geniuses earlier in March. The organisation posted a picture of its Dota 2 jersey with the cryptocurrency company’s logo. Now officially revealed, Coinbase joins the likes of Absolut Vodka, Bud Light, Razer, and Secret Lab as partners of the North-American organisation.
Nicole LaPointe Jameson, CEO of Evil Geniuses added: “These collaborations allow us to invest back in our community in a meaningful way. By welcoming Coinbase into the EG family, we’re giving our fans access to the largest cryptocurrency exchange in North America, and the informative and educational tool they’ll need to stay competitive in the ever-evolving global marketplace.”
This news comes shortly after Coinbase announced its first venture into esports through a partnership with Blast Premier.
Esports Insider says: In just one short week, Coinbase has strengthened its position in esports with two valuable partnerships. The firm will surely be looking to gain a better foothold in the industry in the coming months. This partnership also allows both Evil Geniuses and Coinbase to work on new types of content and educate the esports audience about the, often very complex, business of cryptocurrency.