North American esports organisation Ghost Gaming has entered into a partnership with energy drinks brand G FUEL.
The deal will see G FUEL become the organisation’s exclusive energy drink partner.
As a result of the partnership, G FUEL’s logo will be displayed on the jerseys of Ghost’s Rocket League, VALORANT, Fortnite, and PUBG Mobile rosters.
Stewart Tanner, Head of Partnerships at Ghost Gaming, commented: “G FUEL is THE leader for energy and hydration in the world of gaming and esports. Given existing relationships G FUEL has with several Ghost Gaming roster members, most notably with Kurt Benkert, Ghost Gaming pro athlete, and NFL quarterback, and with Tanzer, the content creator best known across his extensive following on TikTok, and their affinity toward the brand, we are excited about extending G FUEL’s reach throughout our talented roster and our Ghost followers.
“We are proud to welcome G FUEL to the Ghost Gaming team and to partner with the official energy drink of esports.”
This is the fourth partnership Ghost Gaming has secured since it was acquired by the Atlanta Ownership Group in October 2020. G FUEL joins the likes of gaming furniture manufacturer RESPAWN Products, athletic apparel brand POINT3, and fantasy sports operator PrizePicks as a member of the organisation’s ever-expanding roster of partners.
Cliff Morgan, Founder and CEO at G FUEL, also spoke on the deal in a release: “When you ask anyone in the esports scene who the top esports organization in Atlanta is, they’ll say ‘Ghost Gaming’ without hesitation.
“We’re honoured to be Ghost Gaming’s exclusive energy drink partner and collaborate with them on creating original and captivating content together.”
Esports Insider says: Ghost Gaming is gradually accumulating an impressive commercial portfolio, and securing a deal with G FUEL is certainly another solid acquisition.