As a result of the partnership, MADMONQ has been named the official health supplement for the BLAST Premier Spring Showdown, which is set to commence on April 13-18th, alongside the Spring Finals later on in the year.
The agreement will see both entities collaborate on health and performance-focused content. This includes improv sketches, educational features during breaks in the tournament, plus providing player and fan resources. Moreover, in-game health data will be presented throughout BLAST’s broadcasts.
Oliver Clarke, Head of Brand Partnerships for BLAST, commented: “Health, performance and wellbeing play such an important role in esports and gaming. We are delighted to team up with MADMONQ to highlight the importance of a balanced lifestyle and improved performance, at all levels, in the global community.
“We have some really exciting in-game integrations, player content features and other activations lined up to help bring health and performance to the forefront of esports.”
Established in 2017, MADMONQ’s supplements combine scientifically studied superherbs with brain compounds to provide nutritional benefits specifically tailored for gamers’ needs, according to the release.
The firm joins the likes of Coinbase, EPOS, Shikenso Analytics, and CS.MONEY as partners of the CS:GO event.
Michal Noga, Founder of MADMONQ, added: “BLAST Premier is one of the most-watched Counter-Strike tournaments on the esports calendar and we are excited to bring our game-changing supplements to fans and players.
“We are proud to partner with an organisation that shares our commitment to promoting a healthy lifestyle for gamers around the world and inspiring the community to perform at their highest levels. The work we are doing together will help to inform our future products, and support the growth and wellness of the entire esports industry.”
Esports Insider says: As esports continues to put an emphasis on health and wellbeing, seeing BLAST partner up with MADMONQ is a smart decision. Nutrition is always vital and the partnership hopefully educates more viewers on the importance of a healthy lifestyle. In particular, it’ll be very interesting to see how the in-game health data will be integrated.