Event organiser Super League Gaming has secured four partnerships focused on expanding its audience reach.
These partners include North American esports organisation Tempo Storm and esports community aggregator Harena Data.
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According to a release, the company has recorded viewership growth of over 1500 percent since 2020 through its live and on-demand programming. Alongside Tempo Storm and Harena Data, media company Aggregated Media and technology platform Mobcrush have also entered into partnerships with the event organiser.
Matt Edelman, Chief Commercial Officer at Super League Gaming, spoke on the deals: “The growth of Super League’s content business is fueled by two energising sources – the talented, passionate producers on our team and the players and creators within our community.
“We’re thrilled to be working with such a diverse collection of partners who believe that our video programming can contribute to the success of their OTT channels.”
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2021 has already been productive for the event organiser, after announcing an extension of its existing partnership with Topgolf Entertainment Group. As part of the extension, the event organiser will continue to broadcast World Golf Tour by Topgolf events.
Noah Kline, Chief Revenue Officer at Tempo Storm, also commented on the deals: “The partnership with Super League Gaming will allow us to capture a new segment of fans that craves gaming content while we continue to pursue our mission of bringing Tempo’s premium original titles to gaming’s most passionate participants.”
Esports Insider says: Due to the pandemic, more people are watching a wider variety of content, this includes gaming and esports broadcasts. The partnerships acquired by Super League Gaming reflect on these growing viewing figures and will bolster the organiser’s plans to continue expanding its reach.