Vindex Appoints Yum! Brands veteran Keith Siegner as CFO

28 April 2021


Esports technology company Vindex has hired former Yum! Brands executive Keith Siegner as its new Chief Financial Officer.

In this role, Siegner will lead global finance operations for Vindex and its subsidiaries, which includes esports operations company Esports Engine and Belong Gaming Arenas.

Keith Siegner Vindex CFO
Image credit: Vindex

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Siegner joins Vindex at a time of expansion for the company. Over the past year, Vindex has doubled its workforce, including a new Head of Human Resources and Senior Vice President of Strategy.

Esports Engine, which will manage global esports for Halo: Infinite, produced a total of 2,200 broadcasts in 2020. Moreover, Belong Gaming Arenas has already announced plans to open its first locations in the U.S. in 2021.

Mike Sepso, Vindex CEO and Co-Founder, commented on Siegner’s hire in a release: “We are successfully building a world-class leadership team that is executing at the highest level in the midst of a growth cycle and global expansion. Keith’s extensive experience of building a global financial organization at a publicly traded company will be an invaluable resource to us as we continue to grow our company and business operations.”

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Prior to joining Vindex, Siegner served as the Vice President of Investor Relations, Mergers & Acquisitions, as well as Treasurer at Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet. His duties included leading capital markets, global cash management, and risk finance teams.

Before his time at Yum!, he spent 12 years at Credit Suisse as a senior banking executive and was UBS Securities’ Executive Director.

Siegner added: “Esports and the gaming industry at large are quickly becoming the dominant form of media in the digitally connected attention economy. This points to long-term, sustainable growth in an industry that is still navigating the digital transition and in need of more developed infrastructure and technology. Vindex is optimally positioned to continue playing an essential and leading role in shaping the future of the industry, and I’m excited to be a part of it.”

Esports Insider says: The hiring of Keith Siegner signifies an upward trajectory for Vindex if they are in need of such an experienced CFO. He is experienced in global brand management from a financial standpoint, and Vindex’s plans for the upcoming year will certainly put his skills to the test.

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