Brazilian bookmaker BetMais has announced a partnership with esports live-odds provider Oddin.
As a part of the deal, BetMais will integrate Oddin’s iFrame solution into its platform.
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Marek Suchar, Head of Partnerships at Oddin, spoke on the partnership in a release: ‘’Brazil is one of the key regions for esports, and we are excited to launch our complex and engaging solution there.
“Since the beginning, we had the same mindset as BetMais — Brazil needs a proper esports betting solution that can attract the esports enthusiast in the region. We are happy to launch in less than two weeks of integration.’’
Further details of the partnership were not disclosed.
The iFrame esports betting solution was made in collaboration with Polish bookmaker BetX. Focusing on a variety of coverage, iFrame aims to have the highest number of live betting opportunities and the highest uptime available. The reveal of the solution came just a week after Oddin received major funding from a group of investors.
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The CEO of BetMais commented: “We were aware of the massive fanbase that esports already has in Brazil. We searched for the right partner that can deliver not just a regular esports odds feed, but an entire esports betting experience that can be attractive for the younger Brazilian generations. With Oddin, we found exactly what we were looking for. We are delighted to promptly launch their esports iFrame solution.’’
Esports Insider says: The demand for a competitive esports betting product has been rising steadily over the last few years, particularly in recent months. This partnership is a smart move by BetMais to tap the Brazilian fast-growing esports market.