Esports-wagering services brand Esports Technologies has announced an exclusive partnership with British bookmaker Colossus Bets.
The agreement grants Esports Technologies a licence for the majority of Colossus’s patent portfolio for esports applications.
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Bart Barden, Esports Technologies Chief Operating Officer, spoke on the partnership in a release: “We believe our alliance with Colossus will herald the arrival of industry-leading cash-out technology, both in free-to-play and real-money formats in one platform, helping us grow to become a broader ‘best in class’ esports offering.
“The exclusive patent licence bolsters our offerings with strong IP protection and customisation, resulting in a potent package that spans across data, technology and product, particularly in the context of our North American business-to-business ambitions. We look forward to our continuing alliance with Colossus to provide our customers with the best possible experiences on our platforms.”
According to the release, the deal will enable Esports Technologies to improve its cash-out user experience across all of its products.
The announcement follows the company’s NASDAQ listing and is, as stated, aligned with its strategy to ‘provide the most advanced product, platform and marketing solutions for esports wagering’, building on its Gogawi online gambling platform in the Asia-Pacific region.
Eva Karagianni-Goel, Chief Operating Officer of Colossus, commented: “We are excited to join forces with Esports Technologies to unlock the value of our patents for esports audiences. Their IP-led approach mirrors ours and presents us with an exciting opportunity to marry our know-how with what is probably the most forward-looking content area — esports. By marrying our two technologies, we believe we are able to create truly best-in-class experiences for bettors, and we look forward to our continued alliance.”
Esports Technologies also recently announced a marketing partnership with NBA star Jordan Clarkson, whose main role as the company’s ambassador is to raise brand awareness across social platforms through content, appearances and livestreams.
Esports Insider says: Founded in 2020, Esports Technologies is a relatively new player on the market, yet its partnership game seems to be well calculated. It will be interesting to see how this agreement will help the company with its goal of providing ‘the most advanced esports wagering product’.