Esports data provider Esports Charts has entered into a partnership with UK-based esports organisation Tundra Esports.
The deal will see Esports Charts provide a range of analytics on the organisation’s teams and players, alongside statistics from across the esports market.
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According to a release, both parties are intending to develop the collaboration into a long-term partnership. Tundra Esports joins the likes of Natus Vincere, G2 Esports, and Fnatic which have entered deals of a similar nature in recent years.
Artyom Odintsov, CEO of Esports Charts, spoke on the partnership: “Tundra Esports is a great example of a well-driven and vigorous esports organisation. We are pleased to supply them with data to understand their audience and popularity better. We will also provide a complex view of their rosters viewership to help in tracking their progress.”
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Since launching in 2019, Tundra Esports currently fields a roster in FIFA and recently signed a Dota 2 team in January 2021.
Tomi Tikkala, Head of Business Development at Tundra Esports, also commented on the deal: “We are thrilled to partner with Esports Charts to ensure we always have the most up-to-date esports analytics at hand, and to fully understand the popularity of our rosters’ activities specifically.
“The partnership will immensely help us in reporting, forecasting, and decision-making when exploring new opportunities in this fast-growing environment.”
Esports Insider says: Joining forces with Esports Charts is a smart move for Tundra Esports. The data provided will enable the organisation to launch activations that its fans will interact with alongside the ability to improve decision-making which will prove instrumental as it looks to expand.