Brazilian organisation Fluxo Esports has joined Garena’s streaming platform Booyah! as an exclusive partner.
As a result of the partnership, Booyah! will be featured on the team jersey as an official sponsor. Fluxo players and team influencers will create exclusive content on the streaming platform such as tournaments and other fan activations.
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Lúcio ‘Cerol’ dos Santos Lima, Co-Founder of Fluxo Esports, who streams to 1.5m followers on the platform, will lead the team’s Booyah! content creation efforts.
Lima commented on the partnership, via a release: “We found BOOYAH! [to be] the ideal partner to amplify our purpose. Together, in addition to being able to now create even more content and reinvest in our competitive structure, we will create new opportunities for our fans to be increasingly closer to Fluxo.”
Other Fluxo streamers will include Felipe ‘FAC’ Bandeira, Jonatha ‘JapaBKR’ Pereira, Juan ‘GØDKILL’ Viana, Gabriel ‘Syaz’ Vasconcelos, and coach Luiz ‘K9’ Alberto. Team influencers will include Pedro ‘Buxexa’ Henrique, Ale Maze, and ‘Fluxo Gorila.’
Booyah! joins digital bank Next, Razer Gold, and energy drink TNT as sponsors of the Brazilian organisation.
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The streaming partnership comes at a key point in Fluxo’s competitive season. The team won season four of the Brazilian Free Fire League (Liga Brasileira de Free Fire) and as of this writing, is in Singapore to compete in the Free Fire World Series.
Esports Insider says: Fluxo may be a newcomer in the Free Fire ecosystem, but it has two big names on its side—Nobru and Cerol. This notoriety will help attract even more partners and brands. Having an exclusive partnership with Booyah! shows how much Garena, which also publishes Free Fire, values the team’s presence in the scene.