The International Esports Federation (IESF) has announced it has entered an agreement with vitamin drink company Immun Active.
The deal will see the two parties collaborate in a bid to ‘improve the fitness, concentration, and reaction time of competitors.’
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Immun Active has become the official beverage partner of the ISEF, which hit 100 global members back in December 2020. Alongside the federation, the vitamin drink company will develop a range of products focused on supporting the ‘special needs’ of esports players.
Vlad Marinescu, President of the ISEF, commented on the partnership in a release: “It is an honour for us to partner with Immun Active in order to bring a drink to the market specifically made for esports players that is healthy and supports the performance of our community. We are excited for the drink to reach the market soon and we are sure that such a fresh and tasty beverage will only further support and promote a healthy lifestyle.”
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Immun Active joins an extensive list of partners on the IESF roster, joining the likes of video game developers Konami, Valve, the Dubai Sports Council, and the World Esports Consortium.
Esports Insider says: There are a number of energy drink brands already involved in the industry but none have the backing of the IESF, which may give the product some form of leverage in what is one of the most competitive areas of esports.