New Zealand-based esports tournament organiser and broadcasting media company LetsPlay.Live (LPL) has partnered with South Korean video game holding company KRAFTON.
As a part of the deal, KRAFTON will provide funding to the LPL for its PUBG leagues. This includes providing additional prize money across the tournament organiser’s PUBG divisions, as well as supporting a pathway to international PUBG events.
Moreover, the company intends to promote broadcasts of LPL PUBG’s Pro and Challenger divisions .
As a result of the funding, prize pools in LPL PUBG Season 2 have been increased by up to $9000 AUD (~£4,946) from the previous season, taking the total amount to $17,250 AUD (~£9,481).
Duane Mutu, Managing Director of LetsPlay.Live, spoke on the partnership in a release: “We are thrilled to work with KRAFTON and support the Oceanic region through LPL’s leagues. LPL are excited to be offering an international avenue for our region’s players in 2021 and to be showcasing the ANZ player base through elevated broadcast for fans of PUBG worldwide.”
According to the press release, the partnership aims to support Australia and New Zealand’s PUBG community growth.
In addition to the increased prize pools, players across all divisions who win an ultimate ‘Chicken Dinner’ in-game reward will also receive an unspecified cash prize.
Furthermore, the top four teams at the end of the LPL Pro season will receive direct invites into the final round of the PCS5 OCE Open Qualifier — PUBG Continental Series’ official pathway.
Esports Insider says: LetsPlay.Live seems to be dedicated to back its leagues with publisher deals, as also evidenced by the recent Rainbow Six OCL partnership with Ubisoft and OCE VALORANT partnership with Riot. It will be interesting to watch if other publishers decide to support the LPL-operated leagues — a great contributor to the growth of the APAC esports scene.