VIDEO: Rob Borm on converting fans into customers | ESI Focus

Establishing a fanbase is crucial for an esports team. Another challenge is turning fans into customers.

On this week’s ESI Focus podcast, Rob Borm, Aquatik Esports’ Vice President of Strategic Partnerships, joins ESI’s Sub-editor Tom Daniels to discuss this crucial transition.

This is the first episode in ESI Focus’s series on Fan Engagement, presented by REELY.AI, hosted by Esports Insider Sub-editor, Tom Daniels.

Alternatively, you can listen to the podcast on Spotify, Anchor, or Apple Podcast.

[primis_video widget=”5183″]

ESI Focus is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For a weekly round-up of the biggest esports business-related news stories, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.