British esports organisation EXCEL ESPORTS has announced a partnership with gaming chair and table brand AndaSeat.
As a result, AndaSeat will become the official gaming chair supplier for EXCEL’s League of Legends teams.
This means that Andaseat will provide chairs for EXCEL’s LEC and NLC rosters, its training facilities in Twickenham, the LEC Berlin gaming house, and a yet to be revealed new headquarters in London.
The collaboration will also include the launch of an official branded chair, jointly developed by EXCEL and AndaSeat, as well as co-branded desks. According to the release, fans will also be able to buy AndaSeat products on EXCELS official website in the future.
Patrick Collins, Head of Partnerships at EXCEL ESPORTS, commented: “We are thrilled to announce our partnership with AndaSeat At EXCEL ESPORTS we are always looking to work with forward-thinking partners that are innovating tech within the competitive gaming space.”
In 2021 alone, EXCEL has announced partnerships with Sony, fitness company Eleiko, energy drink brand Beyond NRG and Chupa Chups. Meanwhile, Andaset has secured partnerships with the likes of Fnatic and Natus Vincere.
Zhou Lin, CEO and Founder of AndaSeat: “We are very proud to be announcing our partnership with EXCEL ESPORTS. At AndaSeat, we believe that our products should be created and developed ‘by the best for the best’, which is why we have decided to exclusively collaborate with EXCEL for their League of Legends team with our chairs and desks.”
Esports Insider says: After partnering with Natus Vincere and Fnatic , AndaSeat steadily deepens its partnership portfolio with another big name. The chair brand will surely continue to broaden its presence in the extremely competitive gaming space with more team partnerships in the future.