Ukrainian esports organisation Natus Vincere (NAVI) has announced a partnership with gaming chair manufacturer AndaSeat.
The deal will see the manufacturer release a NAVI-branded gaming chair in July.
AndaSeat becomes the seventh partner in NAVI’s roster, joining the likes of peripherals manufacturer Logitech G, energy drinks brand Monster Energy, and online bookmaker GG.Bet.
Alexander Pavlenko, Chief Marketing Officer at Natus Vincere, commented on the partnership: “We are happy to partner with AndaSeat: the second largest manufacturer of esports seats in the world. We will be able to evaluate our custom chairs together with NAVI fans and will do our best to make our new partners number one in the world, at the NAVI champion’s level.”
An agreement of this nature isn’t new to AndaSeat. In April, the manufacturer partnered with Australian organisation The Chiefs Esports Club, where the team’s players would receive an AndaSeat chair alongside a number of activations.
In a slightly different deal, UK organisation Fnatic also entered a partnership which resulted in the production of a branded gaming chair becoming available to purchase.
Zhou Lin, CEO and Founder of AndaSeat, also spoke on the deal: “We are thrilled to announce our partnership with one of the most esteemed esports teams on the planet. We look forward to exciting esporters all over the world by combing our ergonomics tech with NAVI elements. Just as Natus Vincere believes they are ‘born to win’, AndaSeat believes that the best deserves the best.”
Esports Insider says: Partnerships of this nature are nothing new in the industry but for AndaSeat, securing NAVI as a partner is another impressive addition to its ever-expanding commercial portfolio.