London-based esports organisation Fnatic has extended its partnership with gaming chair manufacturer AndaSeat.
As a result of the renewal, AndaSeat will continue to provide Fnatic’s players with its latest products. Moreover, the manufacturer will remain as the organisation’s official gaming chair partner.
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Fnatic first partnered with AndaSeat in May 2020. The initial partnership saw both entities collaborate to launch the Fnatic Edition Gaming Chair. Due to the renewal, AndaSeat remains as the official supplier of the Fnatic Edition Gaming Chair, which, at the time of writing retails at $529.99 (~£380)
Zhou Lin, CEO of AndaSeat, commented: “The Fnatic edition has been a great hit and the collaboration with Fnatic for a second year is absolutely fantastic. We’re very proud of what we’ve striven for so far, and AndaSeat are committed to supporting the long-term growth of Fnatic and esports for years to come.”
Since partnering with Fnatic, AndaSeat has secured a multitude of similar partnerships with the likes of EXCEL ESPORTS, Natus Vincere, and The Chiefs Esports Club.
Moreover, AndaSeat continues to be a part of Fnatic’s growing commercial portfolio that includes PCSpecialist, online gaming entertainment service Letou, and beef jerky snack producer Jack Link’s, among others.
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On the partnership renewal, Fnatic CEO Sam Mathews added: “Whether you’re gaming casually amongst friends, or competing at the very highest level in esports, having the right setup is absolutely crucial to maximise your gaming performance, something that is a core focus for us at Fnatic.
“Partnering up with AndaSeat and creating the Fnatic Edition Gaming Chair ensures that both our players and fans across the world are able to enjoy the benefits of AndaSeat’s ergonomic technology, allowing them to enhance their experience by gaming in comfort.”
Esports Insider says: AndaSeat continues to strike new partnerships with esports organisations, however, it’s also important to retain partners as well. It’ll be interesting to see if any other activations are planned besides Fnatic players using the products.