MKTG Sports & Entertainment secured a partnership with Australian esports brand LetsPlay.Live.
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According to the release, this partnership is a first of its kind for the Australia and Oceania region and will aim to further secure LPL’s position as an influential brand in the region. As of this writing, it is unclear what the two parties focus on, however, the press release notes that both parties look forward to ‘strategic opportunities’.
Duane Mutu, Managing Director of LetsPlay.Live, commented: “LPL sees the tremendous value in partnering with a global leader in marketing and partnerships. Gaming and esports are dominating the media market both locally in ANZ and worldwide, and we are honoured that MKTG, and their parent company Dentsu Sports International, see the immense value in this industry and in LetsPlay.Live’s content.
“We are incredibly excited to bring esports and gaming marketing opportunities to Australian brands and to help support our regional ecosystem with their backing.”
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MKTG Sports and Entertainment is an agency specialising in consulting services, campaigns, and strategic planning. MKTG is a major commercial partner of the Australian Football League, Cricket Australia, and other sports brands in the country.
Esports Insider says: Despite Australia’s rocky road in esports, the region is also a place of great potential. With LetsPlay.Live being one of the region’s top esports brands and MKTG being a global powerhouse in traditional sports, we will surely see interesting things taking place in Australia and Oceania in the near future.