ONE Esports, the esports venture of sports media company ONE Championship, has announced a partnership with social dating app Tinder.
As a result of the deal, Tinder will introduce a series of experiences to Mobile Legends: Bang Bang (MLBB) fans across Southeast Asia, which will be accessible through the app.
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Moreover, Tinder will launch ‘Esports Passion’, a new initiative designed to connect members that are interested in gaming and esports within SEA.
Gaurav Girotra, GM Southeast Asia at Tinder & Match Group said: “More than half of our Tinder members globally are Gen Z between the ages of 18 and 25, and we know that many of them are now spending more time exploring their passion for gaming online in the aftermath of the pandemic.
“The introduction of Esports Passion will give Gen Z gamers another way to present themselves authentically as they look to connect with others.”
Ten members who include Esports Passion in their profile will have the chance to receive 500 MLBB diamonds; between June 25th and July 7th.
In addition, MLBB fans in Indonesia and the Philippines will also be able to participate in the 2021 Community Tournaments in groups of five.
Fans in Vietnam and Thailand will also gain access to exclusive content by streamers TMPT VGamer and Thanh Tung Streamer. Plus, five tinder members who use Esports Passion will have the chance to win ONE Esports merchandise.
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The ONE Esports and Tinder deal comes after another collaboration between the two brands for the DOTA 2 Singapore Major earlier this year.
This is not the first time Tinder has teamed up with an esports entity. Previously the app worked with paiN Gaming and MIBR.
Esports Insider says: As gaming and esports peaked amongst Gen Zers during the pandemic, it is a smart move for Tinder to try and take advantage of that market. There is definitely potential for more collaborations as such to occur in the future.